Garant Drives B2B Growth on Amazon Vendor

Garant, a Canadian manufacturer with over 125 years of expertise, produces high-quality non-motorized tools for gardening, construction, cleaning, and snow removal. The company serves both consumers and a strong B2B market made up of retailers, distributors, and professional users. To expand its reach beyond traditional retail, Garant partnered with Novatize to build a comprehensive Amazon Vendor strategy, allowing the brand to tap into new markets while maintaining alignment with its established B2B distribution network.

Results at a glance:

• $1M+ CAD in sales generated on Amazon
• 150+ products listed on the marketplace
• 30,000+ orders processed annually
• 7.02% conversion rate
• Top 100 category ranking achieved on Amazon

What Changed

Novatize helped Garant optimize its Amazon Vendor operations to boost performance and visibility. The work focused on restructuring product catalogs, improving visual content, and running targeted advertising campaigns that increased traffic and conversions. For the B2B segment, the new strategy strengthened relationships with retail partners and distributors while improving control over pricing and inventory. Centralizing product data and media assets created consistency across channels and reinforced Garant’s brand authority with both professional and consumer audiences.

Why It Matters

Garant’s transformation proves that a manufacturer with a strong B2B foundation can successfully grow in digital marketplaces while maintaining solid distributor and retail partnerships. By focusing on data-driven optimization and unified channel management, Garant improved performance, increased market reach, and built a scalable model for long-term growth. This project shows how B2B brands can use marketplaces like Amazon not just to sell, but to strengthen their overall commerce strategy.

“Garant would not have been able to achieve its sales and growth objectives without the expertise of the Novatize team. Their knowledge of Amazon and its many tools, along with their agility in adapting to the various challenges of online selling, make them a partner of choice for any company looking to grow on this marketplace.” – Caroline White, Product Manager eCommerce, Garant