Novatize: Solving Modern B2B Commerce Challenges

Novatize has joined the B2B eCommerce Association (B2BEA) as a Premium Partner, marking a shared commitment to advancing the digital transformation of manufacturers, distributors, and enterprise organizations worldwide. With a strategy-led approach and a decade of proven B2B expertise, Novatize helps businesses simplify complexity and create scalable commerce ecosystems designed for long-term growth.

About Novatize

Founded in 2014, Novatize  is a digital commerce firm based in North America that specializes in B2B eCommerce strategy and implementation. The company partners with manufacturers, wholesalers, and distributors to build high-performing commerce ecosystems that align technical precision with business outcomes.

With certified partnerships across Shopify and Adobe Commerce, Novatize bridges the gap between business strategy and technology enablement. Their clients span North America and Europe, representing mid-market and enterprise organizations seeking to modernize their operations, improve customer experience, and accelerate digital maturity.

Core Expertise and B2B Solutions

Novatize offers end-to-end commerce services designed to support the evolving needs of B2B enterprises:

• Digital Commerce Strategy – Business analysis, platform selection, and roadmap planning for digital transformation.
• UX/UI Design – Optimized interfaces for account-based purchasing, complex product catalogs, and self-service portals.
• Technology Integration – ERP, PIM, CRM, and OMS integration for unified, data-driven operations.
• eCommerce Implementation – Shopify and Adobe Commerce development tailored to the demands of B2B transactions.
• Performance Marketing – Lifecycle campaigns, SEO, and data analytics to enhance digital reach and retention.

What sets Novatize apart is its exclusive focus on eCommerce. Unlike generalist agencies, the firm’s decade-long commitment to commerce strategy and execution enables it to deliver measurable results across industries with agility and precision.

SPINE: Accelerating B2B eCommerce Transformation

A cornerstone of Novatize’s innovation is SPINE, the company’s proprietary B2B commerce accelerator. Built on best practices from years of experience, SPINE reduces time-to-value for complex implementations by enabling faster deployment, robust integrations, and scalable user experiences tailored to manufacturers and distributors.

SPINE helps organizations launch Shopify Plus B2B environments that support complex catalogs, multi-user accounts, and real-time ERP connectivity—without sacrificing flexibility. For B2B businesses seeking speed, scalability, and operational consistency, SPINE represents a proven path to unified commerce.

Learn more: SPINE: The Shopify B2B Accelerator Built for Complex Business Rules and Operations.

Thought Leadership and Insights from Novatize

Key B2B Trends for 2025: Prepare Your Business for the Future

In this article, Novatize explores the major forces shaping B2B commerce—from AI-powered personalization to unified commerce ecosystems. The post offers actionable strategies for manufacturers and distributors adapting to new buyer behaviors and emerging technologies.

10 Opportunities for Launching a B2B eCommerce Business on Shopify

Developed in partnership with Shopify, this guide walks businesses through the essential steps for launching a B2B channel online. It details how organizations can leverage Shopify’s expanding B2B features to enhance user experience, streamline integrations, and accelerate go-to-market timelines.

SPINE: The Shopify B2B Accelerator Built for Complex Business Rules and Operations

This post highlights how Novatize’s SPINE platform helps organizations manage large-scale, multi-layered commerce operations efficiently. From role-based permissions to real-time pricing and order approvals, SPINE enables B2B enterprises to modernize their buying experiences with agility and precision.

Why Novatize Leads in B2B Digital Transformation

With more than a decade of hands-on experience, Novatize has become a trusted advisor to B2B organizations navigating digital change. Their strength lies in combining strategic foresight with technical depth—helping clients unify systems, simplify operations, and deliver customer experiences that drive loyalty and profitability.

By focusing exclusively on commerce, Novatize maintains a clear perspective on what makes transformation succeed: collaboration, long-term strategy, and measurable business outcomes. Their teams are not only implementers but true partners in digital growth.

Partnership with the B2B eCommerce Association

The B2B eCommerce Association proudly welcomes Novatize as a Premium Partner. Together, Novatize and B2BEA will advance the future of B2B commerce through thought leadership, shared best practices, and practical frameworks for success.

This partnership brings Novatize’s deep commerce expertise into the global B2BEA community—supporting education, innovation, and collaboration among digital leaders who are shaping the next generation of B2B experiences.

To learn more about membership opportunities and how your organization can get involved, visit b2bea.org/membership/vendors.