
Webinar: Composable Commerce in Real Life: What Works, What Doesn’t, and Why
Event by Virto Commerce
About
Join Webinar #2 in our Composability Series — A live panel moderated by Jason Greenwood.
Our first session explored how composable commerce evolved, why it exists, and how clean data fuels modern architectures. This time, we’re going deeper: into the practical, messy, real-world side of making composability work inside B2B organisations.
Part 2 is a fully conversational panel where the experts share what happens after the theory:
✓ Real examples from recent B2B projects
✓ What derails composable initiatives
✓ Why people, process and data maturity matter more than tooling
✓ Situations where composability is not the right choice
✓ Successful patterns teams follow when things go right
✓ Honest stories about failures, surprises & course-corrections
✓ Live Q&A throughout the session
This is a focused, practical discussion to help you shape your 2026 roadmap with real insights from the field.
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