Imperial Pools increases B2B sales

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Case study overview

Founded in 1959, Imperial Pools is now North America's largest privately held manufacturer and distributor of steel and polymer inground pools.

To better serve its B2B customers, Imperial Pools needed a more flexible, robust B2B eCommerce website. In order to make the website better, they asked customers what they'd like to see.

As a result of thorough due diligence, Imperial Pools selected Channel Software from five B2B eCommerce companies. The user experience of the updated Imperial Pools B2B eCommerce website was like “night and day” compared to the previous website. Imperial Pools can supply detailed item descriptions for customers, leverage helpful SEO functionality, and view reports for better insights into website metrics.

Company snapshot

  • North America
  • Industrial & construction
  • Channel Software