As in any other B2B area, online revenues in the Automotive Aftermarket are growing at an unprecedented rate. In 2019, the e-commerce size in this sector exceeded $8.7 billion and is expected to grow steadily over the next years. To meet the high demand for online ordering, Highline Aftermarket LLC needed to establish a scalable 24/7 online channel. The existing solution limited the growth of the business, lacked flexibility and didn't have the self-service shopping features their customers needed.

Therefore, the focus of the new online store was on enhanced product visibility and extensive self-service capabilities to increase customer adoption and strengthen market share organically.