New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category bestsellers across Europe since 2010. With the desire to only deliver the highest quality product, New Flag offers their partners creativity and efficiency under one roof, with in-house marketing, sales, logistics and customer service departments working hand in hand.

New Flag pursues one ultimate goal: to be the first full-service brand building company in the beauty sector in Europe.

The motivation for a software change was driven by changes in buying behavior and limitations of the old software, which lacked customization and had a limited feature set, unable to tackle an ambitious international rollout.

They wanted a software solution with modularity, a B2B feature setand more customization options. Their business goals included going live with their project within one year and in the long-run to achieve technology ownership, greater in-house development and platform flexibility.