Braskem Builds a Digital EDGE with AAXIS
Case Study Overview
Braskem’s Business Objective
Braskem, Latin America’s largest petrochemical company, collaborated with AAXIS to modernize its traditional, mostly offline operations.
Built on OroCommerce, AAXIS developed the EDGE platform, an omnichannel solution that enabled real-time order tracking, self-service, and online payments. The platform streamlined operations, reduced costs, and gave Braskem’s teams the tools to serve customers more efficiently.
How AAXIS Built Braskem’s Competitive Edge
Using ORO Commerce, AAXIS built Braskem’s scalable omnichannel EDGE platform, delivering real-time sales and shipment tracking for customers and sales teams.
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Improved operational efficiency by shifting customers away from manual processes to digital ordering.
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Introduced digital self-servicing that enabled Account Managers to concentrate on improving and expanding relationships.
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Enabled CSR’s to leverage GenAI to respond to customer service inquiries. Allowed Braskem customers to control costs, optimize delivery and adhere to safety specs, by providing the ability to ‘load’ their own trucks when needed.
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Aided Braskem to better plan manufacturing demands through forecast data analysis.
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Increased efficiency of Customer Support Reps (CSRs) by producing custom dashboards to highlight regional information and KPI’s.
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Reduced operating costs by allowing customers to remit payment online.
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Increased customer satisfaction by providing the ability to accurately forecast through personalized dashboards.
Benefits and Results
- 50% of global sales are via the EDGE digital commerce platform.
- 30,000 hours/year saved by eliminating manual processes.
- 70% of Braskem’s total customer base utilize the EDGE platform.
- Introduced self-service capabilities, reducing demand on Braskem personnel.
Case Study Snapshot
Industry
Industrial & Construction
Technology
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