Zoey: Driving B2B Digital Transformation with a Complete eCommerce Platform

Sarah Falcon | October 23, 2025
zoey premium partnership

Zoey is at the forefront of B2B digital transformation, helping manufacturers, distributors, and enterprise clients modernize their online commerce operations. With a complete eCommerce platform designed for flexibility, scalability, and efficiency, Zoey enables businesses to launch branded storefronts, equip sales teams with mobile apps, and streamline complex B2B buying processes.

About Zoey

Founded in 2014 and headquartered in North America, Zoey serves small, mid-market, and enterprise businesses with a private, scalable platform. With 1–50 employees, Zoey has built a reputation for simplifying B2B commerce through features like account-level catalogs, tiered pricing, approval workflows, and built-in CRM and order management systems. Prebuilt integrations with NetSuite, QuickBooks, and ShipStation, along with a REST API, ensure seamless connectivity across business systems.

Zoey’s Expertise for B2B Businesses

Zoey delivers a comprehensive suite of services and tools tailored to the needs of B2B manufacturers, distributors, and enterprise clients:

  • Order Management: Streamlined invoicing and order processing with flexibility for complex B2B workflows.
  • Sales CRM: Tools that empower sales teams to manage accounts and close deals from desktop or mobile devices.
  • Customer Portal: Simplified order capture for buyers, available anytime, anywhere.
  • Product Management: Flexible catalog management, pricing models, and product attributes for complex SKUs.
  • AR Automation: Consolidate accounts receivable and reduce manual collection effort.
  • Quote to Cart: Efficiently manage sales inquiries, approvals, and quotes.
  • B2B & D2C Ecommerce: Highly customizable eCommerce without requiring developers.
  • Implementation & Support: Instructor-led onboarding and responsive support ensure fast adoption and ongoing success.

Insights and Measurable Results

Zoey’s platform drives tangible results for clients, supported by detailed case studies:

How Real Avid Transformed Dealer Ordering with Zoey’s Automated B2B Platform

Real Avid transformed its dealer ordering process by adopting Zoey’s B2B eCommerce platform, automating 95% of orders and achieving 2–3X greater efficiency. With real-time validation, seamless NetSuite integration, and 24/7 dealer self-service, Zoey enabled Real Avid to eliminate manual bottlenecks, accelerate fulfillment, and enhance customer satisfaction across multiple brands.
Read the case study.

50% More Orders Processed with Less Labor Using Zoey

Implementation of Zoey centralized order capture and automated customer-specific pricing. This transition resulted in 50% more orders processed, 50% less labor, and significantly reduced data entry errors, freeing the team to focus on customer success.
Read the case study.

35% of Sales Shifted Online While Maintaining Operational Control

Zoey enabled the client to move sales online with both inside and outside reps using the Zoey App. Integration with NetSuite provided live inventory updates, accurate pricing, and improved operational oversight, supporting a controlled shift to digital ordering.
Read the case study.

Zoey’s Premium Partnership with the B2B eCommerce Association

We are excited to announce that Zoey has joined the B2B eCommerce Association as a Premium Partner. This partnership reflects Zoey’s commitment to advancing digital transformation and delivering exceptional customer experience across the B2B ecosystem. Members and event attendees will benefit from Zoey’s insights, expertise, and resources designed to help businesses scale and optimize their B2B commerce operations.

By collaborating with the B2B eCommerce Association, Zoey continues to demonstrate leadership in composable commerce, automation, and seamless digital experiences that empower B2B manufacturers, distributors, and their partners.

Learn more about Zoey and explore their solutions for B2B eCommerce success: Zoey Directory Listing.

About the author
Sarah Falcon
Sarah Falcon is the SVP of Global Marketing for the B2B eCommerce Association. She writes about changes in B2B eCommerce, marketing, and strategic growth.