Interstate Batteries now sells faster, smarter, and more efficiently across B2B and D2C channels.

Interstate Batteries’ Business Objective

Interstate Batteries, a leading distributor of automotive batteries, provides power solutions to both consumers and business partners through a national network of dealers and third-party logistics providers.

To support digital growth, Interstate Batteries partnered with AAXIS to accelerate its eCommerce capabilities across both B2C and B2B channels.

AAXIS delivered a scalable digital infrastructure, including a direct-to-consumer storefront and an online dealer portal, designed to improve access, streamline fulfillment, and support the company’s evolving digital strategy.

How AAXIS Built Interstate Batteries’ Competitive Edge

AAXIS delivered fast, flexible solutions to power Interstate Batteries’ digital growth.

• Launched a B2C eCommerce storefront enabling online battery purchases —expanding market reach and capturing new revenue.
• Developed a digital dealer portal that enabled business customers to order directly—improving convenience and reducing manual ordering errors.
• Integrated 3rd-party logistic partners to enable on-demand, middle-mile delivery—ensuring fast, reliable delivery and increased distributor satisfaction.
• Enabled seamless ordering and tracking for both consumers and B2B partners—boosting transparency and customer confidence.
• Applied mobile-responsive design—enhancing user experience across all devices and increasing mobile conversions.
• Built flexible architecture for rapid experimentation—accelerating innovation and enabling faster iteration cycles.
• Delivered the project on time and on budget—ensuring a smooth rollout and strong stakeholder alignment from day one.

Benefits and Results

• Prevented millions in annual sales leakage to competitors.
• Increased ordering speed, enabling faster fulfillment for customers.
• Expanded revenue channels by launching direct-to-consumer and B2B eCommerce mobile and punchout channels.
• Drive increased revenue through local distributors with limited or zero online capability