Saltworks: Scaling for Success – A Unified Commerce Strategy for B2B and B2C

Saltworks is the US’s largest salt manufacturer, serving both wholesale and individual customers. They used Magento 1, a B2C platform, for their B2B needs. As a result, it required costly and complex customizations that failed to deliver a dedicated B2B experience.

Saltworks switched to OroCommerce, a B2B eCommerce platform, to meet the growing demand for a better digital customer experience.

They improved their website with:
• Customized B2B ordering and reordering.
• Flexible checkout for B2B customers to accommodate LTL, UPS, freight quoting, and self-arranged shipping methods.
• Amazon integration, enabling B2C clients to purchase products on Amazon and pay using PayPal.
• Detailed product pages with downloadable spec sheets and product certifications.