230% Growth. 44% Less Manual Work. Global Expansion in Months

Lactalis Named Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards

When you operate in over 50 countries with €30 billion in revenue, digital complexity is a given. But for Lactalis, the challenge wasn’t scale, it was fragmentation.

Despite a strong offline and EDI presence, their global operations were slowed by siloed systems and manual processes. Sales teams were tied up entering orders into ERP systems, and launching in new markets required years-long IT projects.

That changed when Lactalis reimagined their B2B commerce model from the ground up.

Rethinking Global Digital Commerce

Lactalis selected OroCommerce as the foundation for its digital commerce transformation. Their goal wasn’t just a transactional website, it was a unified platform that could flex to local needs while supporting global strategy.

They began with three early-adopter markets to test the model. Once proven, they rapidly scaled. Today, 12 countries are live on the platform, each with tailored workflows, PIM and ERP integrations, and region-specific UX, ranging from full catalog navigation to streamlined reorder portals.

The platform supports multiple languages, currencies, and buying behaviors, giving Lactalis the flexibility to serve foodservice professionals, distributors, and direct customers, all on one centralized system.

Adoption by Design

Rather than forcing change, Lactalis built a repeatable adoption model aligned with the Customer Adoption Framework:

• Pilot-first approach: Each new market launches with a group of 100 customers.
• Test and learn: Feedback is gathered early before scaling in waves.
• Full integration: Even EDI users can view and manage orders through the same interface.
• Local support: Regional customer service teams use the same platform to ensure consistency.
  

The result? Over 15,000 customers are now digitally onboarded, and using the platform not just to place orders, but to manage claims, review order history, and engage with promotions.

Real Results, Globally Measured

• 230% year-over-year growth in digital orders
• 44% reduction in manual data entry
• Market launch timelines shortened from years to months
• Higher customer satisfaction and revenue in digitized markets
  

Digital commerce also opened direct channels in regions without distributor networks, allowing Lactalis to go to market faster, smarter, and with full control over brand and product presentation.

Why This Work Stood Out

Winning Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards reflects more than technical execution. It recognizes Lactalis’ strategic alignment of platform, people, and process, and their ability to use digital commerce not just to sell products, but to scale global growth with local precision.

See why Lactalis was recognized, and explore other leading examples of B2B digital excellence. Learn more about the B2B eCommerce Awards