Insights & advice

Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.

The Financial and Operational Upside of B2B eCommerce-1

The Financial and Operational Upside of B2B eCommerce

Part 2 of the Executive Briefing Series for Manufacturing & Distribution Leaders Most B2B…

The Crew Thumbnail

VTEX Leaving MACH Alliance / Religion? B2B at ShopTalk, the B2B Bubble, with The Crew

In the debut episode of The B2B eCommerce Show, a powerhouse panel of experts…

The Secret Cheat Codes To Higher Product Conversions with George Koenig

Beyond Best Practices: The New Playbook for B2B Product Detail Page Optimization

For the last decade, “best practices” have ruled the B2B product content world like…

Digital Supply Chain - Continuum

Solving the Silent Struggle in B2B: Why Returns, Warranties, and Repairs Deserve a Seat at the Strategy Table

Ask any distributor what keeps them up at night, and reverse logistics returns, warranties,…

The AI Advantage

The AI Advantage: Elevating B2B Operations for Distributors and Manufacturers

If you are interested in the deck – here you go In this webinar,…

Kyler Nixon

The Unlikely Traits of a Modern B2B eCommerce Brand with Kyler Nixon

In a world where customer acquisition is harder (and more expensive) than ever, the…

5 Lessons Learned from the B2B eCommerce in France Webinar 13

5 Lessons Learned from the B2B eCommerce in France Webinar

B2B eCommerce is evolving rapidly, and regional insights are crucial for businesses looking to…

Caroline Ernst

Why Distributors Need Better Product Data? with Caroline Ernst

If you think product content is just for eCommerce, think again. According to Caroline…

white-paper-b2b-onsite-search-optimization

White Paper: Unleashing the Potential of On-Site Search

As B2B buyers shift toward digital channels, onsite search functionality has become a critical…

Episode 2 Anthony Testa

How to Build a World-Class Product Content Team: Insights from Anthony Testa

In B2B commerce, content isn’t just about marketing, it’s infrastructure. Without clean, structured, and…

B2BEA Blog Post Images

Why B2B eCommerce Projects Fail

As the new year kicks off, many B2B companies—especially small and mid-sized businesses—are diving…

Episode 1

B2B Buying is Changing – Are You?

Not All Buyers Are Created Equal Sam Aldinger of Fastenal dropped a foundational reminder:…