Insights & advice

Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.

Have You Maximized Your Existing B2B Tech Stack

Have You Maximized Your Existing B2B Tech Stack?

If you’re a distributor struggling to get traction with your eCommerce platform, the first…

750% Digital Growth. A Team Effort Led with Vision 3

750% Digital Growth. A Team Effort Led with Vision

Niall Mullally Named B2B eCommerce Leader of the Year at the 2025 B2B eCommerce…

Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards 7

Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards

Musgrave MarketPlace isn’t just another grocery wholesaler. It has become home to one of…

What Is Customer Journey Mapping in B2B e Commerce and Why It Matters More Than Ever

What Is Customer Journey Mapping in B2B e Commerce and Why It Matters More Than Ever

In complex B2B sales environments, mapping the customer journey is not just a good…

Why B2B eCommerce Is a Strategic Imperative 13

Why B2B eCommerce Is a Strategic Imperative

B2B eCommerce Isn’t a Project. It’s a Capability. If you’re leading a manufacturing or…

Why B2B eCommerce Fails

Why B2B eCommerce Fails: 5 Real-World Mistakes You Can’t Afford to Make

You launched your B2B eCommerce Portal. You emailed the announcement to your customers. You…

Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin 19

Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin

In this episode of the B2BEA Insider, Justin King sits down with Özlem Özüner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first buying experiences.

How Sonepar’s Spark Platform Powered Their Win as 2024 Enterprise B2B eCommerce Distributor of the Year 23

How Sonepar’s Spark Platform Powered Their Win as 2024 Enterprise B2B eCommerce Distributor of the Year

In an increasingly digital world, leading distributors are redefining what it means to deliver…

Workwear Group and Royal Cyber Win Mid-Market B2B eCommerce Manufacturer of the Year at the 2024

Workwear Group and Royal Cyber Win Mid-Market B2B eCommerce Manufacturer of the Year at the 2024

In the rapidly evolving world of B2B eCommerce, few manufacturers have reimagined the customer…

Sonepar Wins 2024 Enterprise B2B eCommerce Distributor of the Year 27

Sonepar Wins 2024 Enterprise B2B eCommerce Distributor of the Year

In the fast-evolving world of digital commerce, few enterprise distributors are transforming at scale…

BigCommerce Wins B2B Retailer of the Year at the 2024 B2B eCommerce Industry Awards 31

BigCommerce Wins B2B Retailer of the Year at the 2024 B2B eCommerce Industry Awards

In today’s rapidly evolving digital commerce landscape, winning in B2B requires more than just…

Community Coffee Wins 2024 Best Newcomer Award in B2B eCommerce 35

Community Coffee Wins 2024 Best Newcomer Award in B2B eCommerce

Community Coffee Wins 2024 Best Newcomer Award in B2B eCommerce For more than a…