Insights & advice
Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.
Solving the Silent Struggle in B2B: Why Returns, Warranties, and Repairs Deserve a Seat at the Strategy Table
Ask any distributor what keeps them up at night, and reverse logistics returns, warranties,…
The AI Advantage: Elevating B2B Operations for Distributors and Manufacturers
If you are interested in the deck – here you go In this webinar,…
The Unlikely Traits of a Modern B2B eCommerce Brand with Kyler Nixon
In a world where customer acquisition is harder (and more expensive) than ever, the…
5 Lessons Learned from the B2B eCommerce in France Webinar
B2B eCommerce is evolving rapidly, and regional insights are crucial for businesses looking to…
Why Distributors Need Better Product Data? with Caroline Ernst
If you think product content is just for eCommerce, think again. According to Caroline…
White Paper: Unleashing the Potential of On-Site Search
As B2B buyers shift toward digital channels, onsite search functionality has become a critical…
How to Build a World-Class Product Content Team: Insights from Anthony Testa
In B2B commerce, content isn’t just about marketing, it’s infrastructure. Without clean, structured, and…
Why B2B eCommerce Projects Fail
As the new year kicks off, many B2B companies—especially small and mid-sized businesses—are diving…
B2B Buying is Changing – Are You?
Not All Buyers Are Created Equal Sam Aldinger of Fastenal dropped a foundational reminder:…
AI Will Replace Your Job? Not So Fast Says Nick Pericle
Why the future of B2B starts with individual transformation, not enterprise rollout. The AI…
B2B eCommerce Trends & Predictions for Future
We’re excited to share this exclusive report on the state of B2B eCommerce and…
Behind the Scenes in the B2BEA US HQ!
Snow may have blanketed Greenville, South Carolina, but inside the B2BEA U.S. headquarters, things…










