Boston Scientific Named Enterprise B2B eCommerce Manufacturer of the Year

What happens when digital transformation stops being a project and becomes a growth lever embedded in the business?

For Boston Scientific, it led to winning Enterprise B2B eCommerce Manufacturer of the Year at the 2025 B2B eCommerce Industry Awards (Americas Edition).

“While I had the privilege of accepting the award, it is truly the entire team who has blazed the path that I am so lucky to be a part of,” shared Deidre Peters, following the win at B2B eCommerce World.

Their recognition is grounded in the kind of digital transformation most teams aspire to but few deliver at scale. In an industry where accuracy, access, and visibility aren’t conveniences but necessities, Boston Scientific made digital enablement a core capability.

Not a Tool. A Strategy.

Over the past year, Boston Scientific evolved their eCommerce platform into a high-performance engine for customer empowerment and operational alignment.

• Capital equipment self-service moved online, giving customers control over inventory, documentation, compatible equipment, and service scheduling.
• AI-powered search and personalized recommendations, powered by Coveo, shortened the path to purchase.
• SSO for sales teams bridged the divide between field teams and digital workflows.

This was not innovation for innovation’s sake. Each capability was designed to reduce friction for customers, for internal teams, and ultimately, for the patients they serve.

Results That Speak for Themselves

The award jury looked beyond front-end experience. What stood out was the platform’s impact on customer behavior and business growth:

• Increased revenue driven directly through eCommerce
• Double digit YoY order volume growth
• Significant % reduction in support tickets per order
• Expansion into EMEA with localized tools and self-service order tracking

When customers can get pricing, availability, documentation, and order status without needing to pick up the phone, sales cycles speed up and loyalty deepens.

Customer Adoption, Not Just Launches

At the B2BEA, we stress that launching a platform is not the finish line it’s the starting gate.

Boston Scientific operationalized that mindset. Weekly feedback loops informed UX improvements. Sales and support were integrated into the digital experience, not working around it.

This is what it looks like when companies align digital with real-world buyer behavior. It’s not about vanity metrics. It’s about usage, repeat engagement, and measurable ROI.

What This Tells Us About Where B2B Is Headed

The future of B2B isn’t just digital. It’s responsive. Integrated. And built around helping customers get their job done faster, with fewer surprises.

Boston Scientific is already exploring next-gen features like augmented visualization and conversational guided selling not as experiments, but as part of a roadmap for scalable service innovation.

Their win offers more than recognition. It offers a benchmark. And for the rest of the industry, a reminder:

Digital transformation works when you treat it as a business capability, not a tech initiative.

Congratulations to the Boston Scientific team.