How VTEX Helps Manufacturers and Distributors Advance Their B2B eCommerce Capabilities

Digital transformation in manufacturing and distribution rarely follows a straight line. Teams are balancing ERP complexity, customer expectations that shift faster than internal processes, and the ongoing push to create a digital experience that actually makes a customer’s work easier. In this environment, platforms that unify operations, simplify workflows, and bring flexibility to the technical stack tend to stand out. VTEX is one of those platforms.

With a global footprint and a steady record of supporting complex B2B and B2C models, VTEX has become a trusted choice for organizations that need a commerce suite able to meet varied business requirements without adding unnecessary friction. Their strengths show up not only in functionality but in the way they connect people, systems, and processes across the business.

About VTEX

VTEX serves brands and retailers worldwide with a commerce suite built to address the realities of modern B2B operations. The platform brings together storefront capabilities, B2B workflows, marketplace models, order management, customer experience tools, and data infrastructure in a single environment. Its value often appears in the operational gains companies see when these pieces work together rather than as disconnected components.

Today, VTEX supports approximately 2,400 global customers and 3,400 online stores across 43 countries. Their client base spans industries where reliability, inventory transparency, contract pricing, and multi-location workflows are part of daily operations.

Distinctive Strengths

Patterns surface across the companies that rely on VTEX. The platform tends to succeed where flexibility matters, where integrations must work reliably, and where global or multi-brand complexity introduces challenges for internal teams. Its modular architecture supports composable commerce approaches while still offering pre-built capabilities that reduce implementation overhead.

VTEX also offers a broad ecosystem including Sales App, Pick and Pack, Data Pipeline, Retail Media, and a Security Shield layer. These components allow teams to simplify processes that typically require multiple vendors and custom-built connections.

Expertise for Manufacturers and Distributors

Manufacturers and distributors dealing with B2B workflows often face similar concerns:

• Ensuring real-time pricing and availability
• Managing multiple catalogs or price lists
• Supporting multi-user accounts with roles and permissions
• Integrating cleanly with the ERP
• Reducing manual order-taking and related errors

VTEX’s B2B capabilities address these patterns through configurable account structures, contract pricing, workflow automation, and consistent integration paths. Many organizations rely on it as the backbone for both self-service ordering and assisted sales—giving customers the choice to work the way they prefer.

Case Insight: Macromex

A recent VTEX customer story highlights the Romanian food company Macromex and its move to digitalize its B2B model. The company faced workforce constraints and sought a platform that could reduce manual order-taking while supporting complex price lists and customer-specific assortments.

Through VTEX, Macromex integrated its ERP, automated repetitive workflows, launched a dedicated HoReCa ordering site (bocado.ro), and expanded into retail with a second platform (mercadi.ro). The outcome included improved visibility for customers, more consistent financial management, and operational efficiencies that helped the organization scale without additional overhead.

This example mirrors challenges many distributors and manufacturers share: when order-taking depends heavily on phone calls and sales representatives, the business becomes vulnerable whenever staffing levels or customer demand shift. Digital self-service often strengthens—not replaces—the salesperson’s role by giving customers a faster pathway to routine tasks.

VTEX Insights and Thought Leadership

VTEX regularly publishes guidance that helps teams think about long-term digital strategy. Three recent pieces illustrate the kinds of conversations many manufacturers and distributors are navigating.

“Macromex Revolutionizes B2B eCommerce with VTEX Native Capabilities”

This story offers an inside look at how a sizable distributor approaches modernization during periods of operational strain. It walks through how the company reduced errors, improved visibility, and created a more accessible ordering experience. The piece is a useful reference for teams evaluating what a phased rollout can look like.
Read the case study

“How to Choose a B2B Ecommerce Platform That Fits Your Business Needs”

This guide frames the core considerations involved in platform selection: scalability, integration depth, security posture, advanced B2B requirements, and ongoing support. The perspective aligns well with conversations we hear across the B2B eCommerce Association community, especially with teams trying to reduce misalignment between IT and the business.
Read the article

VTEX Joins the B2B eCommerce Association as a Premium Partner

We are pleased to share that VTEX has joined the B2B eCommerce Association as a Premium Partner. Their experience supporting global B2B and B2C commerce environments, combined with their work in composable and unified architecture models, brings meaningful value to practitioners navigating complex digital initiatives.

As our community continues to focus on customer adoption, platform strategy, internal alignment, and the broader journey from onboarding to repeat and reward, partnerships with organizations like VTEX help deepen the resources available to our members.

You can explore the VTEX directory listing here: https://www.b2bea.org/directory/company/vtex.