Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards

In the world of B2B, where long sales cycles, custom configurations, and intricate pricing models are the norm (not the exception) system integration isn’t just technical plumbing. It’s strategic infrastructure.

TOWA Digital has emerged as a leader in transforming that complexity into clarity, winning System Integrator of the Year at the 2025 B2B eCommerce Awards for its work helping Europe’s Hidden Champions go digital end to end.

Built for the Backbone of the Economy

With offices in Munich, Vienna, Hamburg, Bregenz, Dortmund, and Krakow, TOWA’s 130+ specialists deliver integrated digital commerce solutions across Germany, Austria, and Switzerland. But their real specialty lies in go-to-market transformation, helping leading B2B manufacturers, suppliers, and innovators digitize everything from inquiry to invoice.

B2B Digital Commerce + Experience + Integration

TOWA’s difference is its ability to blend deep systems expertise with exceptional customer experience design. Whether the need is sales enablement, after-sales workflows, or multi-tenant DXP platforms, their approach is always outcome-focused.

Their recent growth, projected at 20%+ YoY through 2025, is fueled by helping clients modernize across:

• Self-service portals and CPQ
• ERP and OMS integrations
• Data-driven sales platforms
• Multi-site, multi-brand experiences
• Automated customer service journeys

This isn’t just about B2B eCommerce. It’s about creating value at every digital touchpoint.

Real Impact, Real Results for Complex Commerce

C.D. Wälzholz
TOWA built a portal that streamlines inquiry-to-quote workflows, delivers live production and delivery updates, and enables customers to self-serve at scale. With personalized dashboards and a modern UX, the platform is expected to handle up to 80% of customer interactions in the future.

Sportfive VIP Hospitality
TOWA implemented a highly flexible multi-tenant DXP with Pimcore for Sportfive’s Bundesliga hospitality portals. The platform powers 18 subshops, fully integrated with CRM and tailored event logic, automating VIP request handling and improving conversion.

Autoscout24
By replacing a legacy prototype with a Salesforce-powered Order Management System, TOWA automated over 20 complex sub-processes in used car sales, from financing to nationwide delivery. Deep integrations and a seamless UX have redefined how dealers and buyers transact, turning fragmentation into flow.

Why TOWA Won B2B System Integrator of the Year

TOWA is more than a technical partner. They are a strategic enabler for B2B companies facing digital complexity and the recognition as System Integrator of the Year is well deserved. Their approach reflects:

• A deep understanding of industrial and enterprise B2B needs
• Seamless orchestration between front-end experiences and back-end logic
• Cross-functional collaboration across client teams
• A measurable commitment to improving efficiency, automation, and customer outcomes

Their work demonstrates that system integration isn’t just about connecting systems, it’s about accelerating growth.Learn more about the B2B eCommerce Awards.