Workwear Group and Royal Cyber Win Mid-Market B2B eCommerce Manufacturer of the Year at the 2024

In the rapidly evolving world of B2B eCommerce, few manufacturers have reimagined the customer experience, technology stack, and operational execution as boldly as Workwear Group (WWG) powered by Royal Cyber. Their breakthrough project, Firefly, is a standout example of how a mid-market manufacturer can use digital transformation to unlock measurable value, retain key contracts, and deliver a B2B customer experience that rivals leading retail platforms.

The result? Recognition as the 2024 Mid-Market B2B eCommerce Manufacturer of the Year at the B2B eCommerce Industry Awards.

Here’s why Workwear Group’s approach to B2B transformation sets a new standard in the industry.

A Commerce Platform Designed to Scale with Complexity

At its core, Firefly is a highly customized B2B platform built on SAP Commerce Cloud and deployed using SAP’s composable commerce configuration. WWG selected an Angular front end to deliver fast, flexible updates, allowing their eCommerce and marketing teams to move with greater agility than legacy systems permitted.

This system isn’t just about clean UX. It was engineered to support highly specialized workflows unique to uniform and workwear procurement. WWG serves government bodies, emergency services, and enterprise buyers each with its own rules, bundles, and budgets. The solution? A proprietary Wearer Allocation Value Engine (WAVE) that powers allocation logic and simplifies pack based ordering.

Seamless Integration with a Legacy ERP

One of the most impressive aspects of the Firefly project was its successful integration into WWG’s legacy A/S400 ERP. The SAP Commerce Cloud instance, WAVE application, and ERP now work in concert delivering real time inventory, pricing, and order visibility to customers.

The platform supports complex B2B functions like punchout catalogs, stock and price synchronization, and recurring orders all tailored to customers managing high volume uniform needs.

Human Centered UX that Drives Adoption

WWG took a design first approach to solve one of its greatest customer pain points: ease of use. With Firefly, the team focused on three priorities Simplify, Standardize, and Sell.

• Mobile first design enables ordering from any device
• Clear workflows and user dashboards streamline ordering
• Self-service tools reduce reliance on support
• Customer onboarding and educating drive adoption across user types

Customers immediately responded. Firefly achieved 130% of average monthly revenue in its first month. Customer Effort Scores now average +35, with top users reporting scores above +50. One user even shared: “It was the easiest I have ever experienced in the 24 years in ordering my uniform.”

Data Driven Growth, Real World Results

The launch of Firefly isn’t just a digital milestone it’s a commercial one. The new platform has helped Workwear Group:

• Retain a $10M/year emergency services contract in New Zealand
• Support wins on over $11.8M in government tenders in Australia
• Grow net-new sales through automation, personalization, and operational savings

Features like OCC APIs, Hotfolder automation, and CyberSource tokenized payments further streamline backend complexity while enhancing security and reliability.

A Platform Built for People Backed by Performance

Firefly’s success reflects the deep collaboration between Workwear Group and Royal Cyber. Together, they designed a system that solves for the real world complexity of B2B ordering in uniform supply without sacrificing speed, security, or scalability.

Whether through digital asset portals, real time tracking integrations like Narvar, or punchout support for procurement teams, WWG has built a platform that combines retail polish with B2B precision.

Customer Praise That Speaks for Itself

Feedback from Firefly users has been overwhelmingly positive:

“Online ordering system is far superior even to Amazon and Temu.”
“Great website, easy to navigate and sort out uniform.”
“The new platform is amazing and so user-friendly.”

In a market often burdened by friction and fragmented systems, Firefly delivers something rare: a B2B commerce experience that is intuitive, flexible, and built for scale.

Conclusion

The Workwear Group and Royal Cyber partnership has produced one of the most ambitious and well-executed digital transformations in the mid-market manufacturing space. From backend integration to customer satisfaction, Project Firefly exemplifies what is possible when eCommerce platforms are designed around the customer, not the system.

For their innovation, execution, and measurable growth, Workwear Group is a deserving recipient of the 2024 Mid-Market B2B eCommerce Manufacturer of the Year.

Interested in learning more or showcasing your own success in B2B eCommerce?
Explore past winners and apply for the B2B eCommerce Industry Awards at b2becommerceawards.com