Domaine: Scaling Global B2B eCommerce with Shopify

Domaine is redefining what’s possible in enterprise B2B eCommerce. As the leading Shopify agency helping global brands scale digital commerce, Domaine combines deep platform expertise with enterprise-grade strategy to simplify complexity, accelerate transformation, and unlock new growth opportunities for B2B businesses worldwide.

About Domaine

Founded in 2015, Domaine has grown into a trusted digital transformation partner for manufacturers, distributors, and consumer brands seeking to modernize their B2B commerce operations. Headquartered in North America and serving clients across Europe, the UK, and beyond, the company brings a unique blend of technical mastery and business acumen to every engagement.

Whether it’s managing large-scale migrations to Shopify, implementing composable commerce strategies, or integrating complex ERP and PIM systems, Domaine helps clients streamline operations and build digital channels that perform with agility and scale. Their teams work closely with both mid-market and enterprise businesses to reduce cost-to-serve, improve customer experience, and position brands for long-term success in the digital-first B2B economy.

Why Domaine Stands Out

Domaine’s competitive advantage lies in their ability to bridge enterprise-grade B2B strategy with Shopify-native expertise—a rare combination in today’s commerce landscape. While many agencies focus solely on front-end experience, Domaine tackles the entire digital ecosystem, ensuring performance, scalability, and operational efficiency.

Under the leadership of CEO Peter Humphrey and a growing team of industry veterans, Domaine has developed a best-in-class approach to complex systems integration and enterprise B2B transformation. Their solutions are designed not only to look great but to drive measurable outcomes such as faster time-to-market, increased digital revenue, and lower operational costs.

Core Expertise

• Digital Strategy & Transformation – Helping B2B brands migrate from legacy systems to modern Shopify architectures built for scale.
• Custom Shopify Development – Developing tailored B2B experiences with wholesale pricing, custom catalogs, and advanced order workflows.
• Systems Integration – Seamlessly connecting ERP, CRM, and PIM systems to create unified commerce ecosystems.
• UX + UI Design – Creating intuitive, conversion-optimized experiences that simplify complex B2B transactions.
• Ongoing Optimization – Continuous improvement through data-driven performance insights and CRO strategies.

Insights from Domaine

1. Domaine Taps Industry Veterans to Lead Next Phase of Shopify B2B Growth

By Chelsey Debalsi

Domaine is deepening its strategic partnership with Shopify by expanding its B2B leadership team and investing heavily in enterprise commerce capabilities. The appointment of Randy Higgins and Brad Borman—both seasoned experts in global B2B transformation—signals Domaine’s commitment to helping manufacturers, distributors, and CPG brands scale efficiently through digital channels. This move further solidifies Domaine’s leadership in leveraging Shopify’s growing B2B functionality to drive measurable business impact.

Read more

2. Modern B2B Commerce, Powered by Shopify

Domaine’s B2B division empowers manufacturers and distributors to unlock new revenue streams by embracing self-service commerce and automation. With capabilities like tiered pricing, contract management, and multi-location fulfillment, their solutions bring enterprise-level sophistication to Shopify’s flexible architecture—bridging the gap between simplicity and scale.

Explore Domaine B2B

3. A Maturity Model Built for B2B Momentum

Domaine has developed a B2B maturity model designed to help organizations assess where they are in their digital transformation journey and chart a clear roadmap forward. Whether migrating off legacy platforms or optimizing for global scalability, this approach ensures every brand evolves with purpose and measurable outcomes.

View more insights from Domaine

Domaine’s Impact Across Industries

From manufacturing to financial services, life sciences, and high-tech, Domaine’s cross-industry experience gives it a holistic view of what digital transformation truly requires. Their team understands that modern B2B commerce isn’t just about transactions—it’s about creating operational ecosystems that enhance collaboration, efficiency, and long-term customer value.

• Manufacturing & Distribution: Streamlining product data, pricing, and order flows across complex systems.
• Financial Services: Building secure, customer-first digital platforms for advisors and commercial clients.
• Healthcare & Life Sciences: Enabling digital efficiency across pharma and medtech supply chains.
• Technology & Telecommunications: Powering scalable digital infrastructure for hardware and software providers.

Partnership Announcement

The B2B eCommerce Association is proud to welcome Domaine as a Premium Partner. As a leader in Shopify-powered digital transformation, Domaine joins a growing network of innovators committed to advancing the future of B2B commerce. Their proven expertise in enterprise scalability, composable commerce, and digital customer experience makes them an invaluable addition to the B2BEA community.

To learn more about membership opportunities and the benefits of joining the B2B eCommerce Association, visit b2bea.org/membership/vendors.