How Virto Commerce Strengthens Digital Commerce for Manufacturers and Distributors

B2B manufacturers and distributors continue to navigate a market where customers want digital tools that make their work easier. They want accurate data, flexible ordering paths, and the ability to manage their business without friction. In that landscape, Virto Commerce has carved out a specific role. Their approach to composable, customizable, enterprise-ready commerce aligns well with the operational realities manufacturers and distributors face every day.

About Virto Commerce

Founded in 2011, Virto Commerce has always focused on helping B2B organizations build digital infrastructure that can evolve over time rather than lock them into rigid platform models. That point matters because manufacturers and distributors often need tools that adapt to complex products, multi-branch operations, contract pricing, integrations with aging ERPs, and customer-specific processes.

Virto Commerce describes its platform as a Commerce Innovation Platform. At its core is the Virto Atomic Architecture™, supported by Virto Cloud. Together, these create an environment where enterprise organizations can design commerce capabilities that match how they operate instead of forcing their operations to match the platform.

Expertise and Differentiators for Manufacturers and Distributors

Digital programs can stall when platforms cannot match industry-specific workflows. This is where Virto Commerce consistently positions itself differently from traditional SaaS platforms.

Composable and Highly Customizable Architecture

Virto Commerce’s headless, API-driven framework allows organizations to extend the platform in ways that fit branch operations, multi-layer customer hierarchies, and ERP-driven rules. This capability supports the reality that buyers in B2B are not browsing for inspiration. They are working. And their internal processes often span account teams, purchasing controls, and complex replenishment cycles.

PaaS Model Instead of Traditional SaaS Constraints

Instead of forcing customers into prescribed modules, Virto Commerce uses a platform-as-a-service model that offers more room for shaping unique digital experiences. For organizations managing hundreds of customer-specific catalogs or frequently evolving price structures, that flexibility can be the difference between continuous progress and endless workarounds.

Built for Complex Integrations

Manufacturers and distributors often ask whether commerce platforms can communicate reliably with ERP, PIM, CRM, warehouse systems, or branch-level inventory. Virto Commerce’s architecture is designed with those integration points in mind, reducing friction for teams responsible for product content, real-time availability, and customer account data.

Support for Multi-Store, Multi-Portal, and Marketplace Models

As customer expectations shift, many organizations want to offer more than a single storefront. They may need contractor portals, dealer portals, B2B2B channel support, or branded marketplace strategies. Virto Commerce’s framework is built to support that kind of expansion without restarting the technology conversation every time the business adds a new digital capability.

Insights from the Virto Commerce Blog

Virto Commerce consistently publishes technical and strategic content that helps teams think through the long-term implications of architecture, deployment models, and migration paths. Here are a few relevant selections.

Composable Commerce Migration

Composable Commerce Migration from Virto Commerce CTO Oleg Zhuk explores how organizations shift from monolithic or aging legacy systems into composable environments. The article walks through common friction points, the stages of a migration strategy, and the reasoning behind structured modernization. Helpful for teams working through aging platforms or incremental migrations.

2. Commerce Deployment Models and Composability

Commerce Deployment, Composability, and PaaS from Virto Commerce CTO Oleg Zhuk breaks down how different deployment models, SaaS, PaaS, custom-built, affect scalability, cost structures, and flexibility. It also addresses the trade-offs teams encounter when operational realities outpace the capabilities of traditional SaaS offerings. For manufacturers and distributors who must integrate deeply with ERP and customer systems, the distinctions outlined here offer helpful clarity.

Why Virto Commerce’s Work Matters for B2B

Digital strategy only works when it helps customers do their job easier. Manufacturers and distributors need tools that reflect their realities rather than simplified interpretations of what works in retail.

Virto Commerce’s approach supports:

• Customer-specific contracts, pricing, and product structures
• Multi-branch inventory and distributed fulfillment models
• Order workflows that match how customers actually buy
• Flexible integration paths across legacy and modern systems
• Expansion into dealer portals or marketplace models as strategy evolves

For organizations rethinking how digital can serve as a true business capability, these architectural decisions matter far more than surface-level features.

Virto Commerce Joins the B2B eCommerce Association as a Strategic Partner

We are pleased to welcome Virto Commerce as a Strategic Partner of the B2B eCommerce Association. Their experience supporting complex B2B operations, combined with their commitment to composable and flexible architecture, adds meaningful depth to the resources available to our community.

Strategic Partners play a key role in supporting the ongoing education, research, and professional development work of the Association. Virto Commerce’s perspective on enterprise architecture, migration strategy, and digital enablement will be valuable for members working through the same challenges inside their own organizations.