Camso (Michelin Group) Simplifies B2B eCommerce on Shopify

Camso, part of the Michelin Group, designs and manufactures specialized track systems and tires for ATVs, UTVs, and snowmobiles. Managing a large product catalog and dealer network across North America, the brand needed a digital platform that simplified product discovery and strengthened its B2B ecosystem. Novatize rebuilt the platform with a modern interface, improved navigation, and strong SEO foundations to enhance usability and support dealer performance.

The project delivered exceptional results:

• 124,000 sessions in the first quarter after launch
• 89% user testing success rate
• Domain authority of 37 achieved within two weeks
• 0% loss in traffic or ranking during migration

What Changed

Novatize simplified Camso’s complex product catalog with a redesigned digital experience built for speed and usability. The new Shopify-based platform makes it easier for dealers and end-users to find the right products, streamlines purchasing, and presents technical information clearly. To protect performance, Novatize executed a precise SEO and content migration plan that maintained, and even improved, Camso’s online visibility after launch. The result is a fast, reliable, and scalable eCommerce platform that supports both B2B and consumer sales.

Why It Matters

Camso’s transformation proves that a manufacturing company can modernize its B2B digital presence without disrupting operations or dealer relationships. By combining UX design, technical SEO, and platform performance, Novatize delivered a unified eCommerce experience that drives efficiency and strengthens dealer engagement. With this new digital foundation, Camso is positioned for long-term growth, improved partner relationships, and sustained leadership in the off-road equipment market.

“We’re getting really positive feedback from our dealer customers who describe the site optimization as a “Home Run” for the simplicity of the kit transfer experience. Over and above the sales figures, we’ve made it easier for customers to access our products, and saved our service teams valuable time.” – Claudie Durand, Marketing Director, Recreational Products, Camso (Michelin Group)