Cantin Beauté Unifies B2B eCommerce After a Major Acquisition

Cantin Beauté, Québec’s leading distributor of professional beauty products, serves a broad B2B network of salons, stylists, and beauty professionals. After a major acquisition, the company needed to unify its systems, centralize customer data, and deliver a consistent experience to professional buyers. Novatize developed a modern eCommerce platform on Adobe Commerce (Magento) to streamline B2B operations, improve data management, and position Cantin Beauté for continued growth across both professional and consumer markets.

Key results:

• +85% platform adoption rate among newly integrated users
• +45% increase in customer lifetime value (CLV)
• +30% growth in recurring orders from B2B customers

What Changed

Novatize consolidated Cantin Beauté’s systems post-acquisition into one scalable eCommerce platform, optimizing it for B2B operations. The new system delivers personalized offers, tailored catalogs, and account-based pricing for professional buyers. By automating workflows and eliminating manual tasks, the platform enhances how sales teams and B2B clients engage with the brand. It also builds in ready-made support for omnichannel expansion beyond traditional distribution.

Why It Matters

This project shows how a distributor with a strong B2B foundation can turn an acquisition into a driver of growth. By centralizing data and improving the eCommerce experience, Cantin Beauté strengthened customer relationships and boosted long-term performance. The new platform gives B2B customers a faster, more efficient way to order, while providing internal teams with the tools to scale and compete in an increasingly digital market.

“Novatize successfully led the realization of a key digital project that helped us in a crucial stage of business growth at Cantin Beauté.” — Éric Bouchard, President, Cantin