Pierce Manufacturing elevates its B2B aftermarket parts business with VTEX

Pierce Manufacturing, a subsidiary of Oshkosh Corporation, has long been a leader in building custom fire trucks for departments worldwide. To better serve its 70,000-vehicle fleet and dealer network, Pierce sought a modern digital platform to manage its complex aftermarket parts business. Partnering with VTEX and Echidna, Pierce launched a composable, headless B2B commerce portal that delivers tailored dealer experiences, real-time access to part catalogs, and automated order management. With VTEX’s API-first architecture, Pierce consolidated multiple systems into one scalable solution—simplifying operations, empowering dealers, and redefining efficiency across its global network.