Comfort Temps Streamlines B2B Purchasing on Shopify Plus

Comfort Temps is a North American company specializing in residential heating and cooling solutions, offering high-quality heat-pumps and accessories built for today’s homes. Historically focused on B2B distribution, the company needed to adapt to serve both its distributor network and an expanding residential market. Novatize deployed a scalable Shopify Plus platform tailored to the company’s technical product line simplifying the buying process for distributors and end-customers alike.

What Changed

Novatize developed a Shopify Plus platform that unifies B2B and B2C operations under one system. The new site simplifies navigation, organizes complex product data, and presents technical information clearly for faster decision-making. Built-in tools, including a BTU calculator, Eco-Rebate simulator, and installation-proof upload, help customers make informed purchases and reduce support requests. The platform also connects to 3PL logistics and Amazon Marketplace, centralizing inventory and fulfillment across all regions.

Why It Matters

Comfort Temps’ transformation proves that a B2B-focused brand can successfully grow into direct-to-consumer commerce without sacrificing efficiency or technical depth. By unifying systems and simplifying the buying process, the company strengthened distributor relationships, improved customer confidence, and built a scalable eCommerce foundation for sustainable growth across North America.

“I had the privilege of working with Novatize’s team of experts, bringing together a wealth of talent and knowledge. Inès, the Product Owner, stood out for her unwavering commitment. Her contribution was undoubtedly a key factor in the project’s success, just as valuable as the contributions of the entire team.” – Isabel Cloutier, Director of eCommerce, Comfort Temps