B2B eCommerce News & Insight

The B2B eCommerce association brings you B2B news, insight and updates from around the globe.

BigCommerce Wins B2B Retailer of the Year at the 2024 B2B eCommerce Industry Awards 1

BigCommerce Wins B2B Retailer of the Year at the 2024 B2B eCommerce Industry Awards

In today’s rapidly evolving digital commerce landscape, winning in B2B requires more than just…

Community Coffee Wins 2024 Best Newcomer Award in B2B eCommerce 5

Community Coffee Wins 2024 Best Newcomer Award in B2B eCommerce

Community Coffee Wins 2024 Best Newcomer Award in B2B eCommerce For more than a…

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby 9

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby

Marketing Isn’t a Department in Manufacturing – It’s the Missing Engine Marketing and manufacturing…

Larry Wu Named 2024 B2B eCommerce Leader of the Year 13

Larry Wu Named 2024 B2B eCommerce Leader of the Year

In the fast moving world of digital commerce, it takes more than strong results…

Joval Wine Group: Raising the Bar for Customer Experience 17

Joval Wine Group: Raising the Bar for Customer Experience

The B2B eCommerce space is full of change but few mid-market distributors have embraced…

B2BEA and 3M Launch Exclusive Program to Accelerate Digital Maturity for 3M Authorized Distributors 21

B2BEA and 3M Launch Exclusive Program to Accelerate Digital Maturity for 3M Authorized Distributors

July 2025 – The B2B eCommerce Association (B2BEA) and 3M have announced a strategic…

How GigaCloud Marketplace Became the 2024 B2B Marketplace of the Year 25

How GigaCloud Marketplace Became the 2024 B2B Marketplace of the Year

The B2B eCommerce space is rapidly evolving, but few platforms have disrupted the traditional…

How Simpson Strong-Tie Became the 2024 Enterprise B2B eCommerce Manufacturer of the Year 29

How Simpson Strong-Tie Became the 2024 Enterprise B2B eCommerce Manufacturer of the Year

Simpson Strong Tie isn’t just a leader in construction products it’s now recognized as…

Webinar Recap: Is Shopify Ready for Complex B2B Commerce?

In the fast-evolving world of B2B eCommerce, the conversation is shifting from “what platform…

Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan 33

Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan

Digital Alignment Is the Shift Too Many Still Miss in B2B eCommerce What if…

AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf | Spryker 37

AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf | Spryker

In B2B commerce, complexity isn’t the problem. It’s the opportunity.
That was one of the core takeaways from a recent conversation with Alexander Graf, co-founder of Spryker and long-time digital commerce operator. With over 20 years in the industry, Alex has watched the rise (and hype) of B2C, and come to believe that B2B is where the real digital innovation lives.