B2B eCommerce News & Insight

The B2B eCommerce association brings you B2B news, insight and updates from around the globe.

Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards 1

Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards

In the world of B2B, where long sales cycles, custom configurations, and intricate pricing…

A Unified B2B Platform That Drives 60% of Revenue, 80% Automation 5

A Unified B2B Platform That Drives 60% of Revenue, 80% Automation

Meusburger Wins Mid-Market B2B eCommerce Business of the Year at the 2025 B2B eCommerce…

Have You Maximized Your Existing B2B Tech Stack

Have You Maximized Your Existing B2B Tech Stack?

If you’re a distributor struggling to get traction with your eCommerce platform, the first…

750% Digital Growth. A Team Effort Led with Vision 11

750% Digital Growth. A Team Effort Led with Vision

Niall Mullally Named B2B eCommerce Leader of the Year at the 2025 B2B eCommerce…

Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards 15

Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards

Musgrave MarketPlace isn’t just another grocery wholesaler. It has become home to one of…

Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee 19

Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee

In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce.

What Is Customer Journey Mapping in B2B e Commerce and Why It Matters More Than Ever

What Is Customer Journey Mapping in B2B e Commerce and Why It Matters More Than Ever

In complex B2B sales environments, mapping the customer journey is not just a good…

Why B2B eCommerce Is a Strategic Imperative 25

Why B2B eCommerce Is a Strategic Imperative

B2B eCommerce Isn’t a Project. It’s a Capability. If you’re leading a manufacturing or…

Why B2B eCommerce Fails

Why B2B eCommerce Fails: 5 Real-World Mistakes You Can’t Afford to Make

You launched your B2B eCommerce Portal. You emailed the announcement to your customers. You…

Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Ă–zlem Ă–zĂĽner & Francois Burtin 31

Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Ă–zlem Ă–zĂĽner & Francois Burtin

In this episode of the B2BEA Insider, Justin King sits down with Ă–zlem Ă–zĂĽner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first buying experiences.

Office Team Having a Meeting in the Room

Finding Digital’s True Home: Where Should the Digital Team Report?

Excerpt from the book B2B Digital for Executives. Introduction: You Put It in the…