Impaqx: Redefining Digital Transformation and Product Experience

Visit Impaqx in the B2BEA Directory

Impaqx is driving the next generation of digital transformation for manufacturers, distributors, and businesses worldwide. With a focus on measurable business impact, Impaqx empowers organizations to redefine their digital experiences through advanced commerce solutions, Product Experience Management (PXM), eCommerce analytics, and custom-built AI solutions designed to further enhance customer success online and deliver future-ready results.

Founded in 2018, Impaqx operates across North America and serves small- and mid-sized organizations with one mission: to elevate digital experiences that connect, engage, and convert. Backed by deep industry knowledge and a team of seasoned professionals, the company has earned a reputation for delivering scalable, data-driven, and customer-centric digital ecosystems that help brands stay ahead in a constantly evolving landscape.

Digital Innovation with Impact

Impaqx was founded on a simple belief: innovation should deliver measurable impact. Their solutions blend creativity, technology, and business strategy to empower companies to thrive in a connected economy. From eCommerce modernization to intelligent product data management, Impaqx ensures every initiative drives real-world outcomes.

• Product Experience Management (PXM): Enabling brands to manage complex product data with precision, ensuring consistent and enriched experiences across channels.
• eCommerce Analytics: Turning raw data into actionable insights to optimize conversion, engagement, and performance.
• AI-Driven Digital Solutions: Applying machine learning and automation to streamline operations, personalize buyer journeys, and improve business efficiency.

Industry Expertise and Client-Centric Approach

Impaqx’s leadership team, including partners CEO Bob Lewis, CTO Swamy Mahesh, and CMO Dan Bronson, brings decades of experience across manufacturing, ERP systems, and digital strategy. Their unique perspective—having worked on all sides of the B2B landscape—enables them to understand the operational challenges, technology complexities, and customer expectations that define modern commerce.

Every partnership at Impaqx is built on trust, transparency, and results. Their client-centric philosophy ensures long-term collaboration focused on business outcomes, not billable hours. The team’s commitment to excellence has helped brands turn digital complexity into competitive advantage.

What Sets Impaqx Apart

• Proven Track Record: Decades of experience driving measurable transformation across industries.
• Innovation at the Core: A commitment to leveraging modern technologies that redefine customer engagement and value delivery.
• Industry Insight: Deep understanding of manufacturing, distribution, and commerce ecosystems.
• Efficiency and Effectiveness: Outcome-based project models that deliver results on time and on budget.
• Trusted Partnerships: A long-term approach built on collaboration, advocacy, and shared success.

Complex Problems, Elegant Solutions

Impaqx thrives in complexity. Whether working with legacy ERP systems, unique pricing structures, or intricate data environments, the team excels in simplifying and optimizing digital operations. Their outcome-based model ensures every project meets high-quality standards while remaining cost-efficient through a balanced onshore/offshore delivery structure.

For Impaqx, success is measured through customer success. They view every engagement as a partnership designed to achieve meaningful, measurable outcomes that drive growth and strengthen market position.

Thought Leadership from the Impaqx Team

7 Reasons Why PIM Adoption is Lagging in Industrial Manufacturing, Construction, and MRO

By Troy Sample, Vice President of Sales

Troy explores why Product Information Management (PIM) adoption has been slow in key industrial sectors. From complex data structures to dispersed content ownership, this article unpacks how organizations can overcome barriers and position PIM as a strategic advantage in a fast-changing marketplace.

AI and the Future of B2B eCommerce

By Dan Bronson, Partner, Marketing / SEO / Analytics

Dan shares insights on how AI is reshaping online discovery and purchase behavior for industrial distributors. From conversational commerce to AI-powered search and product discovery, his perspective highlights how distributors can adapt to stay visible and competitive in an AI-driven buying landscape.

Impaqx Joins the B2B eCommerce Association

Impaqx has officially joined the B2B eCommerce Association as a Premium Partner, further cementing their commitment to advancing digital transformation within manufacturing, distribution, and B2B commerce. As part of this global network, Impaqx contributes expertise, thought leadership, and innovation to help shape the future of the digital ecosystem.

Through this partnership, Impaqx will continue to collaborate with industry peers, share practical insights, and support the Association’s mission to empower organizations with the tools, education, and frameworks needed to lead successful digital transformation initiatives.

Learn more about B2B eCommerce Association memberships and how your organization can get involved: https://www.b2bea.org/membership/vendors