B2B eCommerce News & Insight

The B2B eCommerce association brings you B2B news, insight and updates from around the globe.

750% Digital Growth. A Team Effort Led with Vision 1

750% Digital Growth. A Team Effort Led with Vision

Niall Mullally Named B2B eCommerce Leader of the Year at the 2025 B2B eCommerce…

Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards 5

Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards

Musgrave MarketPlace isn’t just another grocery wholesaler. It has become home to one of…

Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee 9

Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee

In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce.

What Is Customer Journey Mapping in B2B e Commerce and Why It Matters More Than Ever

What Is Customer Journey Mapping in B2B e Commerce and Why It Matters More Than Ever

In complex B2B sales environments, mapping the customer journey is not just a good…

Why B2B eCommerce Is a Strategic Imperative 15

Why B2B eCommerce Is a Strategic Imperative

B2B eCommerce Isn’t a Project. It’s a Capability. If you’re leading a manufacturing or…

Why B2B eCommerce Fails

Why B2B eCommerce Fails: 5 Real-World Mistakes You Can’t Afford to Make

You launched your B2B eCommerce Portal. You emailed the announcement to your customers. You…

Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Ă–zlem Ă–zĂĽner & Francois Burtin 21

Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Ă–zlem Ă–zĂĽner & Francois Burtin

In this episode of the B2BEA Insider, Justin King sits down with Ă–zlem Ă–zĂĽner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first buying experiences.

Office Team Having a Meeting in the Room

Finding Digital’s True Home: Where Should the Digital Team Report?

Excerpt from the book B2B Digital for Executives. Introduction: You Put It in the…

Pensive businessman working in the office

What We Don’t Say Out Loud About Change Management in Digital Transformation

Excerpt from the book B2B Digital for Executives. The Emotion No One Talks About…

AI for B2B: What We Learned at AppliedAI 2025 with The Crew 29

AI for B2B: What We Learned at AppliedAI 2025 with The Crew

In this episode of the B2B eCommerce Show, Justin King brings together Jason Hein, Jay Schneider, and Sam Aldinger to reflect on key insights from the AppliedAI Conference 2025—one of the industry’s most talked-about events shaping the future of B2B.

Suppliers Using Trade Credit Are Winning—Here’s Why with Lara Gilman 33

Suppliers Using Trade Credit Are Winning—Here’s Why with Lara Gilman

Why Trade Credit Is the Untapped Growth Lever in B2B eCommerce In the world…