Reports & Whitepapers
The B2B eCommerce Customer Adoption Framework
Justin King | December 5, 2025
About the author
Justin King
Justin King is a renowned thought leader in the B2B eCommerce industry with over 20 years of experience. Throughout his career, he has been instrumental in helping businesses of all sizes successfully navigate the complex world of B2B digital commerce. As the author of the best-selling book "Digital Branch Secrets," Justin offers valuable insights and strategies for companies looking to optimize their online presence and increase their revenue.





