B2B eCommerce News & Insight

The B2B eCommerce association brings you B2B news, insight and updates from around the globe.

Phane Mane - Global AI Chair

Phane Mane Appointed Global Chairman of the B2B AI Council

The B2B eCommerce Association is proud to announce the appointment of Phane Mane as…

Organizational Readiness and Roadblocks 3

Organizational Readiness and Roadblocks

Digital Doesn’t Fail Because of Tech. It Fails Because You Weren’t Ready. We’ve all…

Motion Wins Customer Adoption 2025

Motion Wins for Customer Adoption at APAC Industry Awards 2025

Motion Asia Pacific has been awarded Best Customer Adoption Strategy at the 2025 B2B…

WizCommerce gets Series A investment with Divyaanshu Makkar 9

WizCommerce gets Series A investment with Divyaanshu Makkar

In this episode of the B2BEA Insider, Justin King talks with Divyaanshu “Dev” Makkar, Co-Founder and CEO of WizCommerce, about the company’s recent Series A investment and its mission to modernize wholesale distribution with an AI-native operating system.

Rethinking the Sales and Customer Model 13

Rethinking the Sales and Customer Model

Digital Isn’t Replacing Sales Reps—It’s Freeing Them to Be Great It’s the question whispered…

The Future of B2B Is Here: Inside the Agentic Commerce Alliance with Jason Nyhus 17

The Future of B2B Is Here: Inside the Agentic Commerce Alliance with Jason Nyhus

In this episode of the B2BEA Insider, Justin King welcomes Jason Nyhus, President and General Manager of Shopware US, to unpack the launch of the Agentic Commerce Alliance and what it means for the future of B2B.

Collaboration B2B eCommerce Product Conent

Why Product Content Optimization Is the Linchpin in B2B Manufacturer–Distributor Relationships

If you’ve spent any time in B2B eCommerce, whether you’re on the manufacturer or…

MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B 23

MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B

The B2B eCommerce Association (B2BEA) is proud to welcome MightyRep as our newest official…

You Can’t Outsource Digital Transformation 27

You Can’t Outsource Digital Transformation

You Can’t Outsource Transformation—Here’s Why That Matters There’s a mindset shift every B2B manufacturer…

230% Growth. 44% Less Manual Work. Global Expansion in Months 31

230% Growth. 44% Less Manual Work. Global Expansion in Months

Lactalis Named Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards When…

+44% Orders. +62% Conversions. NPS 68. 35

+44% Orders. +62% Conversions. NPS 68.

KCS Education Wins User Experience of the Year at the 2025 B2B eCommerce Awards…