Merchkit: Powering B2B eCommerce Growth Through AI-Ready Product Data

Merchkit is helping B2B manufacturers, distributors, and brands take the next step in digital transformation — turning complex product catalogs into AI-ready assets that surface across search engines, marketplaces, and conversational platforms. As a new Premium Partner of the B2B eCommerce Association, Merchkit brings deep expertise in product data optimization for the new era of AI-powered commerce.

About Merchkit

Most B2B catalogs weren’t built for the way buyers search today. As AI search tools like ChatGPT, Google’s Gemini, and Amazon’s Rufus reshape product discovery, legacy catalogs are struggling to keep up. Incomplete spec sheets, inconsistent attributes, and outdated descriptions mean many products remain invisible in AI-driven search results.

Merchkit fixes that. The company’s platform helps B2B organizations structure and enrich their product data so it performs seamlessly across AI shopping engines and traditional digital channels. Whether managing 5,000 SKUs or half a million, Merchkit transforms messy, fragmented product information into structured, compliant, and discoverable data feeds for platforms like OpenAI, Google Merchant Center, and major marketplaces.

The result is a data foundation that not only improves search visibility but also drives operational efficiency — freeing teams from manual spreadsheet management and ensuring consistent product information across every channel.

Key Expertise and Solutions

1. AI-Ready Product Data Optimization

Merchkit’s proprietary enrichment engine automatically enhances product attributes, fills missing technical data, and generates optimized descriptions. This enables manufacturers and distributors to appear in AI-driven product recommendations and conversational commerce results.

2. Catalog Normalization at Scale

Through automation and structured metadata, Merchkit standardizes SKUs, prices, and specifications across diverse product lines — ensuring consistency across eCommerce sites, marketplaces, and search platforms.

3. Feed Syndication and Channel Management

The platform seamlessly syndicates optimized feeds to multiple endpoints, including Shopify, Amazon, Google, and emerging AI shopping engines. Updates remain synchronized, keeping catalogs accurate and performance-ready.

4. Performance-Driven Iteration

Merchkit equips B2B sellers with analytics that reveal how product data performs across channels, allowing teams to continuously refine titles, descriptions, and keywords based on real-world visibility and conversion metrics.

Insights from Merchkit’s Thought Leadership

Your PIM and Product Catalog Were Not Built for AI

This post explains how traditional Product Information Management (PIM) systems are falling behind as AI-driven search reshapes online discovery. Merchkit outlines how businesses can transition from static product management to agile, AI-native catalog optimization — focusing on speed, agility, and performance.

Why Merchkit Beats Traditional PIM for AI Commerce

Merchkit contrasts legacy PIM workflows with modern optimization approaches designed for AI search. The article highlights measurable gains in onboarding time, conversion rates, and catalog accuracy — all key to competing in data-driven B2B eCommerce.

How Catalog Optimization Drives AI Search Success

In this guide, Merchkit breaks down four steps to AI search readiness: clean data, conversational content, omnichannel syndication, and performance iteration. It provides actionable recommendations for distributors and manufacturers seeking to improve visibility and ROI.

Merchkit + B2BEA: Advancing the Future of B2B Digital Transformation

The B2B eCommerce Association is proud to welcome Merchkit as a Premium Partner — a collaboration that reinforces both organizations’ shared mission to accelerate digital transformation, improve product data quality, and elevate customer experience in global B2B markets.

Through this partnership, Merchkit will contribute to member education, thought leadership, and best practices on topics including AI commerce, catalog optimization, and product data readiness. Members can expect to see joint content, webinars, and tools that empower digital leaders to build data infrastructures ready for the next wave of B2B innovation.

Explore Merchkit

Learn more about Merchkit’s platform and expertise by visiting their B2BEA Directory Profile or explore their website at merchkit.com.