BigCommerce Wins B2B Retailer of the Year at the 2024 B2B eCommerce Industry Awards

In today’s rapidly evolving digital commerce landscape, winning in B2B requires more than just a sleek storefront. It takes a platform built for complexity, scale, and long term growth. That’s exactly what BigCommerce delivered and why it earned the title of 2024 B2B Retailer of the Year at the B2B eCommerce Industry Awards.

This recognition celebrates not just platform innovation, but measurable success in real-world application. And no brand illustrates that better than Wovenbyrd®, a home furnishings company led by Ty Baucum and powered by BigCommerce.

From Fragmented Tech to Frictionless Commerce

Wovenbyrd®’s expansion into B2B began through third party marketplaces like Wayfair, Amazon, Overstock, and Target. These early wins highlighted a major opportunity, but also exposed a limitation: their legacy tech stack was holding them back. Built on a blend of WordPress, Shopify, and JavaScript, the infrastructure lacked the scalability and cohesion needed for growth.

In partnership with agency Human Marketing, Wovenbyrd® turned to BigCommerce’s open SaaS platform to create a unified, modern solution that could support both direct to consumer and B2B operations.

Built for Business Buyers

The migration wasn’t just about aesthetics it was about function. Wovenbyrd® launched Wovenbyrd Trade, a dedicated B2B portal offering business buyers exclusive pricing, customized products, and tailored shipping terms. With BigCommerce’s B2B Edition, the brand implemented features like:

• Custom price lists
• Payment terms and credit
• Role based permissions
• Streamlined account management

This tailored experience gave Wovenbyrd® a competitive edge, serving the specific needs of business buyers without compromising the efficiency of their DTC channels.

Seamless Omnichannel and Inventory Management

Wovenbyrd® also prioritized operational excellence. With Pipe17’s omnichannel stream manager, the brand achieved real-time inventory updates across all platforms. That means accurate product availability, fewer fulfillment errors, and more confident buying for customers whether ordering a single unit or outfitting an entire space.

Marketing, Engagement, and Conversion Optimization

From review generation tools like Yotpo and BazaarVoice to discount systems and upcoming white glove delivery, Wovenbyrd® optimized every step of the customer journey. Enhanced site performance, UVP focused widgets, retargeting tools, and AI-supported personalization have all contributed to stronger engagement and trust.

The result? A 54% drop in bounce rate and a 564% increase in conversion rate since launch. Those aren’t just improvements they’re a complete reinvention of how the business sells.

Looking Ahead: Innovation Through AI and Immersive Commerce

Wovenbyrd® is already planning its next leap forward. With BigCommerce as the foundation, the company is exploring:

• 3D CGI images and animated product videos
• AI-driven content creation and site optimization
• Advanced analytics for growth forecasting
• Enhanced omnichannel functionality

These developments aren’t just cosmetic they’re part of a broader strategy to stay ahead in the highly competitive B2B retail space.

The Bottom Line

BigCommerce earned its B2B Retailer of the Year title by enabling real brands to overcome real challenges. Wovenbyrd®’s story is proof: with the right platform and a clear digital strategy, even complex B2B retailers can create a seamless, scalable, and highly engaging customer experience.

As Wovenbyrd® continues to grow, it does so with a model that other retailers can look to for inspiration one built on adaptability, performance, and customer-first thinking.

Want to showcase your own success in B2B eCommerce?

Visit b2becommerceawards.com to learn more about the B2B eCommerce Industry Awards and submit your application for next year’s honors.