Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards

Musgrave MarketPlace isn’t just another grocery wholesaler. It has become home to one of Ireland’s most advanced and impactful B2B digital commerce platforms. By putting user experience at the center of a mobile-first strategy, Musgrave has transformed how foodservice and retail customers place orders, manage purchasing, and grow their businesses on the go.

The result? A 750 percent increase in digital revenue over the past five years and industry recognition for excellence in B2B distribution.

Built for B2B, Designed for Real-World Use

Musgrave’s objective was clear: make ordering faster, smarter, and fully aligned with how customers actually work. Whether a chef is reordering from the kitchen or a retailer is scanning products from the shop floor, the Musgrave app enables them to take action seamlessly.

The mobile platform includes:

• Simple Reorder: One-tap purchasing based on prior orders
• Product Scan to Order: Use a smartphone camera to build a cart instantly
• Informed Decisions: Visibility into RRP, margin, and VAT-inclusive unit costs
• Marketplace Access: Direct supplier ordering through Musgrave’s extended range, all using the customer’s Musgrave credit line

All of this is developed through agile methods and customer-led design thinking, crucial in B2B, where workflows are complex and high-volume transactions are the norm.

A Leader in Accessible B2B eCommerce

Although B2B businesses are not currently required to meet European accessibility standards, Musgrave MarketPlace has committed to WCAG 2.0 compliance across its platform.

Accessibility is embedded into every development cycle, with full compliance targeted by the end of 2025. This is a standout move in B2B, where inclusive design is still rare.

Measurable Impact from Digital Transformation

The platform’s performance is more than strong, it’s market-leading:

• Mobile app accounts for 30 percent of digital revenue
• Digital revenue up 20 percent year to date
• Overall growth of 750 percent in five years
• Transactional Net Promoter Score: +55
• Conversion rate improved by 20 percent
• Unique and monthly active users both up 20 percent+

Musgrave MarketPlace has scaled its digital operations without losing sight of its customers, proving that digital distribution at the enterprise level can be efficient, accessible, and built for real-world buying behaviors.

Industry Recognition for B2B Excellence

This year, Musgrave MarketPlace has earned multiple accolades:

• Best eCommerce Business: Digital Business Ireland Awards
• Best App: Digital Spider Awards
• Enterprise B2B eCommerce Distributor of the Year: 2025 B2B eCommerce Awards

Each award reflects a consistent strategy: delivering real value through digital leadership in wholesale and distribution.Learn more about the B2B eCommerce Awards.