Selecting a B2B eCommerce Platform Isn’t Easy. Here’s How We’re Helping.

If you’ve ever been responsible for selecting a B2B eCommerce platform, you already know the truth:

There is no one size fits all solution.

What works for one business might be entirely wrong for another. And the decision making process often turns out to be far more complex than it first appears.

At the B2B eCommerce Association, we hear from members every week who are in the middle of this journey or about to start it. They’re asking the right questions. They’re trying to make smart, informed choices. And they’re looking for a trusted place to turn for answers.

This is exactly why we created our B2B Commerce Platforms Guide and B2B Technology Directory.

Why We Built the Directory

Until recently, there wasn’t a central, unbiased resource where you could explore all of the genuine B2B platforms in one place. Sure, there are directories out there, but many of them blur the lines between retail-first solutions and true B2B platforms. That just adds more confusion to an already difficult process.

We built the directory to fill that gap.
To help our members get oriented.
To create a better starting point.

And it’s working. Many of our members now use the directory as their launchpad for research, shortlisting, and vendor discovery.

But that’s only part of the story.

Discovery Is Only Step One

Selecting the right platform is about more than reviewing product sheets or feature lists.

It requires a clear understanding of:

• Your internal business processes and system architecture
• The roles and skill sets of your team
• Your product and customer complexity
• Your sales channels and go to market model
• And your strategic goals as a business

It’s not about what’s “best” in a generic sense.
It’s about what’s right for your context, structure, and ambition.

Which is why so many of our members are now asking:
“Who can help us figure this out?”

The Good News: You’re Not Alone

The B2B eCommerce Association has built a trusted network of agnostic advisors. These are people who have been on both sides of the table, led platform evaluations, run RFPs, and helped dozens of companies make decisions they didn’t regret 18 months later.

These are not solution sellers.
They are practitioners.

And they are already helping our members:

• Conduct the right kind of customer research
• Align teams around real business needs
• Define requirements with clarity and focus
• Run vendor evaluations with confidence
• Avoid the common traps that stall or derail digital transformation

Whether you’re in the earliest stages of exploration or already deep into evaluation, you don’t have to do this alone.

A Thank You to the Platform Community

While the Association remains vendor neutral and advisor led, we want to acknowledge the B2B eCommerce platform vendors who support our work and our mission.

Your collaboration helps make this global community possible. Your continued innovation is helping push the industry forward.

Ready to Get Started?

If you’re beginning your platform journey or need help navigating a complex decision, we invite you to explore the B2B Technology Directory and connect with our advisor network.

And if you have questions, get in touch with us.