Ashley Hudson Joins B2BEA to Lead Global Events

The B2B eCommerce Association is excited to welcome Ashley Hudson as its new Managing Director, for Global Events, a key leadership appointment that will shape the future of the B2B eCommerce World conference series across the Americas, APAC, UK and Europe.

Ashley brings over a decade of experience producing world-class conferences in the retail eCommerce space. Widely regarded as a specialist in the event industry, his reputation is built on creating high-impact, content-rich experiences that blend executive insight with community energy. Now, he’s turning his focus to the B2B sector, bringing that same level of ambition, precision, and passion to a category undergoing rapid digital acceleration.

“For years, B2C has been my home. It’s where I learned the game, where I sharpened my instincts, and where I built relationships that will last a lifetime,” Ashley shared on LinkedIn. “But now, it’s time for a new chapter. I’ve decided to take my talents to B2B.”

His move signals an exciting shift, not just for him, but for the entire B2B eCommerce community.

“The stakes are different. The pace is different. The opportunities are bigger than one sale, one customer, one click. Here, it’s about transformation. Partnerships. Long-term plays.”

As Managing Director, Ashley will oversee the design, delivery, and continued evolution of the Association’s flagship B2B eCommerce World events. These conferences are known for their executive and practitioner led content, premium networking, and regionally tailored programming for manufacturers and distributors.

“Ash has built a career on raising the bar for event experience,” said Brett Sinclair, Founder of the B2B eCommerce Association. “He brings a retail-honed mindset that’s deeply customer-centric, something the B2B world can benefit from tremendously. We’re thrilled to have him lead this next phase.”

From Scottsdale to Melbourne to London, Ashley will be at the forefront of curating global conversations that help B2B professionals lead with confidence, community, and clarity.

“B2C will always be a part of me. I’ll carry those lessons forward,” Ash noted. “But the future calls, and it’s built on B2B.”

Welcome aboard, Ashley.