Allianz Trade Joins B2B eCommerce Association to Help Power Global Confidence in Digital Trade

Editorial by Brett Sinclair, Founder and Director, B2B eCommerce Association

In the B2B world, trust is currency, and confidence is what turns strategy into scale.

That’s why I’m incredibly proud to announce that Allianz Trade has officially joined the B2B eCommerce Association as a member. This marks a significant moment for our global community as we continue to grow a network that represents the entire digital commerce ecosystem—now with the world’s leading trade credit insurer among us.

Allianz Trade brings decades of experience in safeguarding global trade, with predictive insights powered by real-time data from over 289 million businesses worldwide. Their expertise in trade credit, surety, political risk, and collections makes them a strategic force for B2B companies seeking to grow securely in increasingly complex markets.

This isn’t just a membership, it’s a collaboration.

Allianz Trade will also become a global sponsor across all 2025 B2B eCommerce World events, including exclusive sponsorship of the Main Keynote Theatre, where the most critical conversations in B2B commerce take center stage.

“We’re joining the B2B eCommerce Association because this is where the future of digital trade is being shaped,” said Francois Burtin, Global Head of eCommerce at Allianz Trade.

 “Manufacturers and distributors are embracing digital platforms at a rapid pace—but confidence is still a barrier. Our mission is to give them that confidence by helping prevent bad debt and supporting their growth into new markets with security and certainty.”

The timing couldn’t be better. As B2B companies continue to digitize their operations, expand cross-border, and build customer-first experiences, financial resilience must be part of the equation. Allianz Trade offers exactly that, with an AA rating, €1.4 trillion in global exposure, and a clear focus on helping companies trade smarter, not just safer.

We’re honored to welcome Allianz Trade into our member community. Their perspective will be invaluable in our collective work to build a better, stronger digital B2B ecosystem.

Welcome aboard.